Sales Target Calculator
Calculate the number of deals and leads needed to reach a revenue goal from average deal size and conversion rate.
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Results
Deals Needed
50
Leads Needed
250
How to Use the Sales Target Calculator
Enter your revenue goal, your average deal size, and the conversion rate at which leads typically turn into closed deals. This works backward from the revenue you want to hit, first finding how many deals that requires, then how many leads you need to generate to get that many deals at your current conversion rate.
Deals Needed = Revenue Goal / Average Deal Size
Leads Needed = Deals Needed / (Conversion Rate / 100)
Leads Needed = Deals Needed / (Conversion Rate / 100)
Example
To hit a $100,000 revenue goal with an average deal size of $2,000, you need 100,000 / 2,000 = 50 deals. At a 20% lead-to-close conversion rate, you need 50 / 0.20 = 250 leads to generate those 50 deals.
Common Use Cases
- Setting a monthly or quarterly lead generation target for a sales or marketing team.
- Reverse-engineering pipeline requirements from a company-wide revenue goal.
- Testing how improving your conversion rate reduces the number of leads you need.
FAQs
- What if my deal size varies a lot between customers? Use your average deal size across recent closed deals — the more consistent your historical pipeline, the more reliable this estimate will be. For very lumpy deal sizes, consider segmenting into separate calculations for different deal tiers.
- What conversion rate should I use? Use your actual historical lead-to-close rate over a recent, representative period. If you don't have that data yet, start with an industry benchmark and refine it once you have real numbers.
- Does this account for sales cycle length? No — this calculates the volume of leads and deals needed to hit a revenue number, not the timing. You'll need to factor your typical sales cycle length separately when planning when to start generating those leads.